If you are using promotional codes in your ecommerce strategy it is important to get it right from the start. Don’t fall into the trap of simply offering discounts that eat at your margins or have major consequences when leaked. Unique codes have the potential to make your campaigns smarter and should be in every e-commerce toolbox.
This free guide will cover:
What are promo codes?
The pitfalls of promo code marketing campaigns
Preventing promo code misuse
Expanding horizons for the use of promo codes: advanced discounting
Engaging new user groups and enabling partnerships
The future of eCommerce